About us

We fix workforce planning. Period.

Most leaders think they have a customer experience problem. Usually it’s workforce management: bad forecasts, staffing gaps and schedules that don’t match demand. That’s the problem we’ve solved since 2012.

Juanita Coley, CEO and founder of Solid Rock Consulting
2012Founded
US + UKOffices in Florida and London
WOSBWomen-Owned Small Business certified
1 focusWorkforce management, nothing else

Meet our founder

Juanita Coley

CEO and founder · Thee Contact Center Whisperer

“Be impeccable with your word, always lead with love.”

Juanita founded Solid Rock Consulting in 2012 to give contact centre leaders what they rarely get: honest, practical workforce management advice from someone who has done the work.

She is an author, speaker and WFM thought leader, and hosts the TT Podcast. She developed the frameworks our team uses every day: CLEAR for data, LCSR for forecasting, D4 for scheduling and ACT for intraday.

Author, WFM Go Beyond Host, TT Podcast Judge, Talkdesk 2026 CX Innovators Awards

How we work

The WFM Core Four, run on our own frameworks.

Every engagement covers the four essentials of workforce management. Each one has a framework behind it, so results are repeatable, not lucky.

CLEARData managementCollect, Link, Evaluate, Access, Retain or Remove. The foundation everything else depends on.
LCSRForecastingLong range, Capacity, Short range, Reforecast. From demand to headcount to the plan for today.
D4SchedulingDistribution, Demand-driven, Dynamic, Disruption-ready. Schedules that work for customers and agents.
ACTIntradayOur Intraday ACT™ framework for managing the day as it happens.

What we stand for

We don’t do fluff.

Straight answers

We tell you what’s working, what isn’t and what it will take, even when it’s not what you want to hear.

Your business, not a template

We don’t sell “best practices” that don’t fit. We build WFM strategies that work in your operation.

CX and EX together

Profitable customer experience without sacrificing the people who deliver it.

United StatesWinter Haven, Florida1300 3rd St SW, Suite 150, Winter Haven, FL 33880888.298.2870
United KingdomWatford, Hertfordshire1st Floor, 5 Century Court, Tolpits Lane, Watford WD18 9PX888.298.2870

Want straight answers about your WFM? Let’s talk.

30 minutes. Straight answers. No sales script.

Book a Discovery Call